This identity and ice-cream pack series has been created with primary school children in mind. Bright colours and bold fonts were used to design Bonka’s unique character and attract the target audience.
The jolly name bonka was created with kids in mind. The word ‘bonka’ evokes memories of things in action; bumping and crashing, much like a fun sports carnival. Through this, the ball like Bonka character bounced into being and has become synonymous with anything that can be bounced, rolled or bowled. Even the flavour names roll off the tongue like a ball.