Corporate I.D


This logo and identity package was designed for a new florist in the city.

Using simple modern shapes and lines, a logo type was designed around the circle motif and tweaked to develop the flow of letters. Circles also emphasise life, nature, seeds, petals, pods and everything organic. A de-saturated and sophisticated shade of green was used for an upmarket and natural feel to the florist.

Throughout the livery and stationary system, the logo was broken and re-assembled to create an urban city scape or a row of flowers to emphasise the Urbanseed identity.


  • Art direction
  • Design
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