This logo and identity package was designed for a new florist in the city.
Using simple modern shapes and lines, a logo type was designed around the circle motif and tweaked to develop the flow of letters. Circles also emphasise life, nature, seeds, petals, pods and everything organic. A de-saturated and sophisticated shade of green was used for an upmarket and natural feel to the florist.
Throughout the livery and stationary system, the logo was broken and re-assembled to create an urban city scape or a row of flowers to emphasise the Urbanseed identity.