Vive La France 2010

Print / Publications


Vive La France is a yearly magazine publication on all things French, brought out by ATOUT FRANCE, France Tourism Development Agency.

The cover and inside pages of ViveLaFrance 2010 issue was designed using the theme ‘Mad French Food.’ Steering the magazine away from other tourist titles as well as attracting the market, the cover uses a quirky image to stand out and emphasize the theme. The inside pages use large glossy images to engage the viewer. To continue the ‘foodie’ and quirky feel, a second handwritten typeface and note book-like doodles are designed.


  • Art Direction
  • Design
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